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Create Your Own Empire
How to Build a Meaningful Lifestyle Business in One Year by Doing One Thing Every Day.

Starting at $149 for a 365-day plan of attack. BUY IT

365 Steps, 15 Case Studies, 1 New Emperor

WANTED: Emperors-in-Training

No impressive credentials required. Must be prepared to work hard, make wise decisions, and make today slightly better than yesterday.

Think about the last time you overcame a big challenge.

Chances are it started with just one thing. One thing done well. Followed by another thing. And another. And so on.

This is how empires are built, too.

Over the next few days, a small group of people will begin something quite extraordinary. They’ll take the first few steps to build their own online empires—from the ground up.

Some have always wanted to start a business (and are ready to take action). Others already have small businesses generating at least $500 a month, and want to give their 2010 profits a boost.

All of them are ready to build a sustainable lifestyle business doing what they love—for customers who love them right back.

Could you be one of them? If so, then the new Empire Building Kit may be for you.

To build your empire, here are a few packing essentials:

  • One step a day to fight overwhelm so you can build your business. You’ll keep up the momentum—for 365 days in a row.
  • Case studies from 15 wise emperors who earn $50,000 to $150,000 a year in net income, and have no more than three employees. These confidential details on their marketing and operations are difficult to obtain as a civilian.
  • A behind-the-curtain look at the Unconventional Guides business operations (income, sales figures per launch, screw-ups, and how one decision increased my revenue by 25% last fall).
Learn how you can build a small empire of your own.


So, you wanna be an emperor?

Studies show emperors learn best by reading, listening, and watching. You probably do, too. That’s why the Empire Building Kit includes 15 integrated case studies in several media formats, additional modules of instruction, and a series of emails—one a day for a year.

The videos are ready whenever you are. You can download them for later viewing on a Mac or a PC.

How do you know when you’re truly serious about building an empire? You’ll begin to have questions. Lots and lots of questions. Questions come up all the time—even in your sleep. This kit is specially formulated to answer the aspiring emperor’s pressing questions.


You'll learn:

  • Which business ideas are most likely to succeed? (How do you know when to trust your gut?)
  • What are the most important steps to take in building an empire -- and which ones can you stop worrying about?
  • How can you dramatically increase profits in an existing business?
  • How can you create a soft-sell environment where eager customers can't wait to buy your next offering? (No highlighter required.)
  • Most importantly... how can you do all of this without killing yourself? (Sure, you’re willing to work as hard as it takes—but never on the wrong things.)
24 Hours Before a Big Trip

The initial Empire Building Kit launch was produced live from the Empire Builder train in the middle of North Dakota. The following month, we did another 24-hours-only launch right before I headed out to West Africa. A bunch of people signed up, but a ton of people missed out.

This time it's here to stay. Empire building for everyone!

During the first launch, I produced a free, "no question left behind" webinar for the inaugural group of new emperors. People asked all kinds of questions, and I answered them all. (I don't do personal consulting, so this is the closest it gets.)

I promised to only do one live webinar, so I can't do another one for now. But you're still in luck: I recorded the entire thing, and I'll give you access to the recording when you join the new group of emperors. Since you’re here already, I’m hoping you’ll be one of them.

Additional Bonus

To further equip you in your empire building journey, I'll send everyone who gets the Hail Caesar or Alexander the Great kits my personal 43-Step Product Launch Checklist. Not every step is required, but if you follow at least 30 of the steps in your own product launch, you'll see MUCH greater results than if you went it alone.

One of these steps helps bring in an additional $2,000 for every launch. Another one ensures that 35% of customers buy another product right after their first order, thereby increasing the average yearly revenue by $15,000. You'll get this bonus right after your purchase, along with the case studies, additional instruction, 365-day email signup, and everything else.

Oh, and it also helps to make sure you don't screw up anything major, like we used to do countless times before making the checklist. You'll get this bonus right after your purchase, along with the case studies, additional instruction, 365-day email signup, and everything else.


How does one woman make $105,000 a year by walking dogs?

How does one guy make more than $65,000 by hosting murder mystery parties?

What empire-building advice could you get from a fitness coach, several artists and freelancers, and someone who exported an entire new industry to Germany?

It’s all here in these case studies. You choose how you want to get their stories—in PDF, video, audio, or transcript formats. All of the above? Go right ahead.

This diverse group of fun, interesting people has at least one thing in common. They all make a good living doing something they love. Some work online, some offline. Some are scaling up to a higher level; others are content with simply having more free time.

Each case study focuses on what you can do to create a similar business. Here are a few favorite lessons:

  • How to raise your price from $300 to $500 an hour -- and generate more demand
  • How an unknown consultant created a $75,000 business in one year .
  • How to set up shop as an offline business in a new city and be profitable in the first month
  • The $50,000 e-book that keeps selling and selling (nope, it’s not one of ours)
Each case study also includes detailed financial information about the empire in question. We asked: how much money do you make? How do you do that, exactly? (And yes, people actually answered in very specific terms.)